With so many options available, it can be hard to select the best estate agency in London to sell your property.

In the post below, to help you along the way, we’ve highlighted the leading firms that work across Greater London in the open market sales sector…

Property Solvers Estate Agency (London)

Changing the face of house sales across London, Property Solvers operate under a hybrid quick sale estate agency model offering:

Property Solvers (London) was founded by Ruban Selvanayagam and James Durr in 2006.  The estate agency has built a solid reputation for achieving its clients quick offers without compromising on price. Indeed, the quick sale agency has hundreds of reviews across Google, TrustPilot and Reviews.co.uk.

Upon contacting the company, a sales manager will run through your situation.  He/she will also establish how urgently you need to sell and whether price is more important than speed. The team will then build an appropriate solution based on your ideal outcome from the sale.

Property Solvers (London) use recent sold prices and a range of up-to-date and non-speculative data sources, resulting in complete transparency and excellent outcomes for its clients.

Fees are at 2% + VAT and will only be charged upon successful completion of the sale.  The company also works closely with the UK’s leading and competitively priced conveyancing solicitors.

Foxtons

Founded by Jon Hunt in 1981 in Notting Hill, Foxtons has become one of London’s most well-known agencies with over 50 branches across the capital.

Operating as both a lettings and estate agency, whilst known for using aggressive sales methods, Foxtons use leading technology and solid branding to offer an arguably unique service.

Holding on to the traditional estate agency model, fees tend to be high – typically over 3% + VAT (on a no sale, no fee basis). The company has also had its fair share of controversy with over-inflated valuations to win business, high fall-through rates, excessive lettings charges and other hidden fees being common complaints.

It is a member of The estate Ombudsman, The National Association of Estate Agents (PropertyMark NAEA) and the Safe Agent Fully Endorsed Client Money Protection Scheme (SAFE). Foxtons also runs its own ARLA-certified lettings agency operating across the capital.

Dexters

Dexters is an agency that continues to dominate the London housing market. Boasting over 150 offices across the capital, the well-recognised property sales company operates in both residential sales and lettings.

Adopting the more traditional estate agency model, the company deals with over 20,000 home sale transactions each year. Dexters was also voted the best letting agency and the best London estate agent of the year at the Property Awards in 2021.

With over 30 years of experience, Dexters is part a member of The Property Ombudsman (TPO) and the Royal Institute of Chartered Surveyors (RICS). Their lettings agency also adheres to ARLA’s code of conduct and the London Rental Scheme.

With expert local area knowledge, top-class marketing, in-house photographers and advertisement, their UK selling fees and rental prices depend on the size and type of property.  Sellers can generally expect to pay a minimum of 2.5%  (+VAT) of the sales price upon completion.

Savills

Founded in 1855 and headquartered in the West End, Savills is one of London’s oldest estate agents and has branches across the UK and internationally.

One of the best and reputable estate agents, they primarily work in open market sales and auctions.  Savills have grown over the decades to also offer lettings management, corporate lettings, auctions, land + property development consultancy in both the residential and commercial sectors.

Savills is one of the industry leaders with several international property year awards, including Best London Estate Agency of the Year in 2021.

Their research department is well-recognised across the property industry at large and their London property valuation service is backed by non-speculative and cohesive data sources.

The estate agent has multiple affiliations that include the Royal Institution of Property Surveyors (RICS) and the NAEA PropertyMark.

Due to their reputation, Savills have been known to charge up to 5% + VAT for a successful property sale.

Marsh & Parsons

Offering property sales and lettings services, Marsh & Parsons has 27 offices located across Greater London and is recognised as a leading estate agent with over 160 years of experience.

In 2023, the agency became part of the Dexters Group – although continues to keep it’s brand name.

The company has obtained numerous awards including Best Estate Agent at the International Property Awards in 2019, Feefo’s Platinum Trusted Service Award in 2021 alongside a number of marketing and creative campaign prizes.

Marsh & Parsons has an ARLA-qualified lettings team and are members of the RICS (Royal Institution of Chartered Surveyors).

Offering a comprehensive selling service with a flexible viewing schedule, the average selling fee is 1.8% + VAT.

Chestertons

Part of the Campions group, Chestertons estate and lettings agency was first established in 1805 – making it one of the oldest property sales firms in London.

Chestertons offers a range of services that include buying and selling, lettings, property management and even refurbishments.

With over 600 agents across the offers in London, Chestertons is certified as Net Zero Carbon Plus – making the online property agency an eco-friendly best choice.

Chestertons won the London Lettings Agency of the Year at the 2023 annual International Property Awards. The agent has awards for best customer service from the Sunday Times. The firm was also commended by the Greenfleet Awards for its efforts to decarbonise its vehicles.

Fees generally stand at 2-3% + VAT (no sale, no fee).

Hamptons

Selling and letting higher end homes since 1869, Hamptons offers genuine experience and service in the property sector. With a network of 92 branches, Hamptons has established itself as one of the best luxury estate and letting agents in London.

Seller clients tend to pay higher than average fees – reaching up to 5% (+VAT) of the property’s sales value.  Nonetheless, the expert London property market knowledge, a solid “black book” of wealthy buyers and good overall feedback can make the costs worthwhile.

The London-based estate agency is regulated by NAEA PropertyMark, The Property Ombudsman (TPOS) and the Financial Conduct Authority (FCA).

Hamptons won two awards at the International Property Awards in 2018 for the Best Property Consultancy and Best Consultancy Website.

Kinleigh Folkard & Hayward

Kinleigh Folkard & Hayward was first created in 1977 and is a large independent property agent. With over 60 branches across London, the business consistently achieve high sales figures every year.

With over 800 staff, services for clients range from residential sales, financial services, lettings, block management, property acquisition and conveyancing expertise.

Awards received awards that include receiving the best for sales and awards at the Best Estate Agent Guide Awards 2019.

The work carried out is within RICS guidelines and Kinleigh Folkard & Hayward are part of the Property Redress Scheme.

Douglas & Gordan

Primarily offering professional estate agency services since 1958, Douglas and Gorgan has offices across the capital.

Clients using this London-based estate agent benefit from high-end advertising, a database of vetted buyers and highly-trained brokers.

Douglas & Gordan also operates in London’s competitive rental market. The agency regularly markets everything from new build flats to period homes alongside short term lets and other forms of serviced accommodation.

Ensuring high customer satisfaction, Douglas & Gordan is a highly-rated London agency on reviews sites such as Google and TrustPilot. The firm was last featured in the Best Estate Agent Guide Awards in 2019.

They are also a corporate member of the Property Redress Scheme. Furthermore, all staff (including senior management) at the estate agency also undertake NFOPP Professional Industry Qualifications.

Fees tend to start at 3% + VAT due on the successful completion of the sale.

The agency also offers an investment advisory and associated management services.

 

Portico

Portico began in 1818, making it one of the oldest estate agencies in London.

In addition to being a successful residential letting agent across the capital, Portico also offers mortgages, conveyancing insurance amongst other ancillary property services.

Portico has successfully won a range of industry awards. These include Gold for Best Letting Large Agency of the Year and Sustainable Agency of the Year as well as silver for Best Property Management Department of the Year (all in 2023 at the Negotiator Awards).

With 19 London offices, Portico has over 150 employees.